Google updates are always excited for
webmasters. We have seen various noticeable Google updates for SEO in January 2013.
Google search have not been stable from last couple of weeks due to changes in
Google Algorithm. January was really interesting month for webmasters. They can
see various changes in search results affected by Google updates.
SEO updates in January 2013 are as following:
1) 17 January 2013 Effective changes in
Google search results:
Google
has recently set up one more big update for webmasters. This is most important
blow by Google which is bigger than any other previous Google update including
Panda and Penguin. There are more than 70% webmasters which are being affected
by this Google update on 17 January 2013. We are still not sure about this
update. Google has not yet announced officially about this update. Many
websites lost their rankings in SERP's by this un-officially update. SEO
companies are still trying to overcome their project ranking by updating their
working processes.
2) 22 January 2013 Google Panda #24 Update:
Google
has officially announced Google Panda Algorithm update on 22
January 2013 after one of the major unofficial Google update. This panda
refresh is the 24 version since it began in 2011. It is well known by
webmasters that panda primarily affects those websites which have low quality
content. This panda refresh has 1.2% of noticeable impact on English based
queries.
3) Google Image Search Update:
Google
has rolled out an Image search update for users to get images faster, smarter and
easier. This update is helpful for users to get more details about images.
Google has increased the quality results for image searches by including
detailed description of the image along with a high resolution version of the
image. Webmasters are also noticed a decline in CTR from image searches. It can
make easier for users to go through multiple images on the existing system rather
than which requires many clicks and closing windows to go back and select a new
image.
Google Image Search Results |
4) Google Page Rank Update:
Google
also updated it's page rank algorithm on 25 January 2013. It is the first Google
Page Rank Update of 2013. It does not have major impacts on websites according
to webmasters and the changes have been seen on fewer websites only. There are
only small number of websites affected by this update which having more or less
4-5 page rank.
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