There
is a lots of discussions in the SEO related to Rich Snippets. It is easy to
markup your page content for Rich Snippets. There are three markup formats to
markup content for Rich Snippets. The ways are as following:
1) Microdata
2) Microformats
3)
RDFa
Microdata:
Major
search engines like Google, Yahoo, MSN, Bing etc. use this markup format to
improve the search results. Microdata is a suggested markup format for GoogleRich Snippets by Google itself. You should use microdata format to apply rich
snippets. It is a quality feature of HTML5 which provides way for embedding
markup into HTML documents. Microdata is very helpful for web crawlers to
understand the information containing a web page. It can become a rich browsing
experience for searchers or users in getting more relevant search results. You
can understand microdata as an example. If you want to create a microdata to
describe a person, then there are various basic properties to define microdata
as:
·
Name:
It includes your full name.
·
Photo:
It is important to have Google plus account and a human photo to apply for
Google Rich Snippets. It is a link to a photo or picture of you. Google will
not show a product image. The photo must be of a human.
·
URL:
This is link to a site associated with you includes Google Profiles or
Webblogs.
You
can markup your content for various things including Marking up People,
Organizations, Events, Music, Reviews, Recipes, Software, Breadcrumbs etc.
Microformats:
Microformats
are another type of format to markup content for Rich Snippets. This format is
simple and used to describe additional information of a web page like an event,
review, and about a person etc. Microformats generally assign brief and expressive
names to entities and their properties. You can understand by an example
containing basic contact information for Ajay Choudhary.
<div>
<img src="www.example.com/ajay.jpg"
/>
<strong>Ajay Choudhary</strong>
Internet Marketer and SEO Expert.
120 Main St
Jaipur, Sanganer 302029
</div>
RDFa:
It is
third type of Markup format for Rich Snippets. You can increase the chances of
your site in getting more visits by increasing the click through rate(CTR). It
is a way to express specific type of information about people, reviews and
their products etc.
In
RDFa you can generally use simple attributes in XHTML tags and can assign additional
information for which you want either person, people or their products. You can
understand by the following example as:
<div>
My name is Ajay Choudhary but people call me Ajju. Here is my home page:
seointernetservices.blogspot.com.
I live in Jaipur, and work as an freelancer.
</div>
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