Visitors flow is very important option in Google
Analytics. Google Analytics visitors flow graph helps you to know about your
website traffic status. It shows how visitors enter your website and how they
navigate your website. It is a graphical representation of visitors path from
entrance to exit. I-t is important to have Google analytics account to see
visitors flow graph of your website. If you don't have analytics account first
setup Google analytics account and then login. You can find visitors flow
option in traffic source. You can find it as:
Traffic source
>>> Social >>> Visitors Flow
Visitors flow and In page analytics are very
essential options for designing a new website. It provides you a clear picture
of your website traffic status.
Here is an excellent example of visitors flow in
Google Analytics. See this below image to understand how visitors enter in the
site and how they drof off. When a visitor left the website after visiting a
page it is considered as drof off.
 |
| Visitors Flow |
You can understand visitors flow in Google
Analytics by having a look on the above image. In this image there are 2 things
Node and connection. Node represents column and connection represents path of
visitors from one node to another.
The first node or column represents that how many
visitors go to your website from different countries. It is showing as 82 from
India, 13 from United States etc. The total number of visitors entered your
website are 115. From starting pages 79 visitors drof offs from total number of
visitors. Now there are only 36 visitors went to first interaction page from
entrance page. Now at this stage you can see that 14 visitors drof offs from first
interaction page. Now there are only 22 visitors went to second interaction
page from first interaction page. At this stage 8 visitors left the page and 14
visitors went to third interaction page.
Now, I think you are able to understand and
analyze Google Analytics visitors flow graph of your website.
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